This set up line for a joke is iconic.  Anybody who has ever heard a joke or told a joke knows one of these “three guys walk into a bar” type jokes. As soon as someone starts to use this style of humor you automatically think of one you heard recently or like to tell. And, sometimes you can guess the punch line even before the joke is told….making this type of set up a powerful memory trigger .

For many people these “trigger” or ” anticipation” moments are not of the humorous type but based  more on fear or concern. For example, take someone who has severe allergies to pollen, ragweed, grasses, etc. When Spring approaches and they start to see flowers blooming and trees and grass growing they anticipate that they will start having the typical allergy symptoms of itching eyes, running nose, sinus pressure and and all around crappy feeling.

Sometimes just watching the news at night and seeing the projected pollen count for the next few days can trigger an emotional response that almost mimics the physical symptom response. This person knows that even with the over the counter allergy medications or shoots from the allergist, as long as the grasses and trees are growing they will suffer.

Allergy medications tend to make people groggy and have difficulty concentrating on anything. This is why for most allergy sufferers the best solution to minimizing the suffering is to stay indoors preferably with the air conditioning running. And, when possible use some form of air filtration or air purifying device to assist  in removing the airborne allergens and particulate.

Pure Air Systems has been making HEPA and Carbon based air filtration systems since 1985 and has thousands of its systems installed in homes, hospitals, commercial buildings, high tech manufacturing and specialty applications. For many of the homeowners the HEPA systems significantly help to minimize or eliminate that allergy “trigger” so the individual can be comfortable not suffer even when they watch the news and the ever climbing pollen count projections.

For more information on the complete line of HEPA, Carbon and air filtration products available from Pure  Air Systems please go to our website at: www.pureairsystems.com




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About the Author: Don Musilli

My name is Don Musilli. I started Pure Air Systems in 1985 and then sold it in 2006. I continue to consult for PAS and write their blog and control their Twitter account. I also, on occasion, make changes to the website. The company is now almost 26 years old and has been a major player in offering commercial grade, high performance HEPA and Carbon based filtration systems for the commercial, institutional, industrial and residential markets.

I currently reside in Englewood, Florida where I write blogs and do social media marketing for a number of clients.


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