One of the most popular authors in this century has to be Stephen King. He can create terror with words better than most writers and no one comes closer in trying to scare the crap out of you than Mr. King. Almost half of his novels and short stories have been made into movies for either the big screen or TV. He continues to write and his latest novel is a collection of four stories all designed to make you wince.

It is always interesting to see how people react to his stories. He makes the characters and their situations ( many of which are very improbable in the real world ) come to life in such a way that even though we know this is just a story we get sucked up into the world he creates. Stephen King has developed the ability to instill fear.

Fear is a very powerful tool. It is used by parents to get their children to behave properly; used by men and women from the pulpit to  make you remember to be true to your religion; used by politicians to make you change your mind about a certain topic or issue and used by marketers to get you buy a product or use a service to minimize certain potential risks to your life.

It has been written that the term Fear actually stands for ” False Evidence Appearing Real.” This is probably more often true than not. Even so, many companies continue to use this process. And, one area where the “Fear” process is used most often is in the field of environmental contamination and indoor pollution control.

Since the late 60’s and early 70’s companies that make air filtration and air purification products have used various levels of – health risk fear – to get you to purchase their products. They talk about the types of airborne contaminants that are in the air we breathe and the high concentrations of these contaminants especially indoors. “The air in homes is comprised of a toxic soup” or “the air we breathe indoors is 90% worse than the air outdoors”; these are the most commonly used “fear” statements by many air filtration companies.

The funny thing about these warnings is their level of truth. In almost all cases the levels airborne contaminants and pathogens indoors is almost 100 % worse than levels outdoors. The challenge comes in when companies promote their products as being capable of removing over 99% of the airborne contaminants that may cause allergies or respiratory issues that are found indoors, and they don’t work.

Pure Air Systems has been manufacturing commercial grade HEPA and Carbon filtration systems since 1985. These systems are designed for the institutional, industrial, commercial and residential markets. These filters are designed to remove over 99.9% of airborne particles 0.3 microns and larger. These systems do work.

For more information on the who issue of indoor air quality, filtration technology and the complete line of filters available from PAS, please go to our website at:

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About the Author: Don Musilli

My name is Don Musilli. I started Pure Air Systems in 1985 and then sold it in 2006. I continue to consult for PAS and write their blog and control their Twitter account. I also, on occasion, make changes to the website. The company is now almost 26 years old and has been a major player in offering commercial grade, high performance HEPA and Carbon based filtration systems for the commercial, institutional, industrial and residential markets.

I currently reside in Englewood, Florida where I write blogs and do social media marketing for a number of clients.

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