“Play on words” has been a popular tool of writers and journalists since newspapers were in print. The title of this blog, for example, is taken from some family get together’s when I was a young man. It seems there were a lot of what I call “goofy” phrases used in the early 50’s. This title is one of them. Maybe you have seen it before ….or heard it used. In either case use of this type of phrasing is a great way to get attention from readers.
In today’s world the vast majority of people get all their information, books, classes and social interaction online. The ability to capture your attention has never been more demanding. Getting someone to read something for more than 8 seconds is now considered a real coup…and if you can get them to read your entire article, blog or product description you are in rare company.
Telling stories and providing helpful, insightful information seems to be one way to get people to view your material. It is for this reason that many companies now incorporate blogs into their websites, like this one, to provide updated and topical data to the market.
Pure Air Systems has published over 150 blogs in the past two years. Over time the number of people reading the blogs has increased dramatically. But most importantly the blogs provide topical information as well as directing potential customers to our website. This is important as all of the technical and operational information about our HEPA and Carbon based air filtration systems are found there. Whether you are a contractor, end user or engineer, the data you need is located on the website.
In addition to the blogs, a special section on our website is designed to provide general information on all aspects of air filtration, indoor air quality, heating/cooling systems and ventilation. We call it “Pure Air University.” We believe it is important to offer some basic knowledge on all things IAQ so that the public has the ability to make an informed decision when selecting an air filtration system. The information provided through this section is not designed to sell but rather designed to tell.
After being in business for over 25 years, you learn a lot about what information is important to potential customers. They have seen the hyped marketing materials from many of the companies that sell air filtration or air purifier systems. Many of those companies that sold “gimmick” based technology are no longer in business. It seems no matter what you say or how you say it…performance is the only viable marketing tool. We know this and that is why we are still here. Our systems perform as promised…period. No play on words needed.
For more information on our complete product line please go to our website at: www.pureairsystems.com. Or call us at: 800-869-8025.
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About the Author: Don Musilli
My name is Don Musilli. I started Pure Air Systems in 1985 and then sold it in 2006. I continue to consult for PAS and write their blog and control their Twitter account. I also, on occasion, make changes to the website. The company is now almost 26 years old and has been a major player in offering commercial grade, high performance HEPA and Carbon based filtration systems for the commercial, institutional, industrial and residential markets.
I currently reside in Englewood, Florida where I write blogs and do social media marketing for a number of clients.
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