I do a lot of writing and publish a number of blogs on-line. I am always careful to check the spelling and punctuation since these types of mistakes will often make the reader less interested in the material. So it really bugs me when I see so many people, many highly educated, misspell a word or use a word incorrectly. And, as a result of so many of us using texting tools like our smart phones, iPads, tablets, Facebook, Twitter, etc, etc., we tend to use a “short hand” approach to form a sentence or thought. Hence the use of this title for the blog.
The problem isn’t that we do it…the problem is we accept it as a normal method of communication. And to a certain extent I understand the rationale. I use Twitter a lot and you have to be very creative to make a point with just 140 characters and include a link. But the problem extends itself into the way we now gather information and educate ourselves about someone or some thing. I have found, for example, that writing a blog that is under 500 words gets more reads than one that is 600 words long. It seems that people want to be informed in 500 words or less….even better if you just show a picture with a short caption. This is why it is so difficult these days to get someones attention long enough to make a significant point or properly inform.
Pure Air Systems has a web site that is designed to cover all aspects of readers attentions spans. We have a quick info section that allows you to see a photo of the product with 3 to 4 sections of information that can be selected with one click of the mouse. This information is short and to the point. If you want more information you can go to other sections in the site that provide more details on the products and their applications and our installation guide.
However, the area that gets the most action is our “Pure Air University” section. This has a number of “chapters” covering all aspects of Indoor Air Quality, basics of air filtration, ventilation, motor design, etc. This section provides a lot of basic knowledge that allows the end user to become better educated and thus allows them to make a more informed decision.
We also have a section that allows the end user or contractor to pose a specific problem or question. We read these daily and respond within 24 hours with an answer. They can also pose questions on our Facebook page or through Twitter. Of course we have an 800 phone number they can call during office hours. Interestingly most people and contractors prefer to contact us via email or through the social media programs. And, many of those “digital” contacts are made on their mobile devices. Which means they want a quick, short answer. We will try our best.
For more information you can contact us at: www.pureairsystems.com, Facebook.com/pureairsystems, @pureairsystems. This is 500 words.
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About the Author: Don Musilli
My name is Don Musilli. I started Pure Air Systems in 1985 and then sold it in 2006. I continue to consult for PAS and write their blog and control their Twitter account. I also, on occasion, make changes to the website. The company is now almost 26 years old and has been a major player in offering commercial grade, high performance HEPA and Carbon based filtration systems for the commercial, institutional, industrial and residential markets.
I currently reside in Englewood, Florida where I write blogs and do social media marketing for a number of clients.
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