There are hundreds of thousands of blogs posted every day online and almost 90% of all newspaper and magazine articles are actually blogs or produced from blogs. You would think with everyone using computers with spell check software on which they are writing these blogs that they would actually use the software to check their spelling. And some do. Unfortunately the software doesn’t check for correct word usage.

Take the title of this blog for example. This is a term often used in sentences and usually means totally frustrated or not worth doing anymore. However, the way this title is written its’ meaning is somewhat different. Utter futility I can understand….udder futility must have something to do with a non-functioning or frustrated cow or goat, I guess….. Right church, wrong pew.

Companies often use this “play on words” approach to get your attention. It is, in many ways, a rather childish way to get your attention. But it works. If you have read this far you know what I mean. It would seem to me that if your product or service really has any value you wouldn’t stoop to using this type of marketing ploy. But we are.

Pure Air Systems has been making commercial grade, HEPA and Carbon based air filtration systems since 1985. Over the past 26 years we have had to continually convince the market that true, certified HEPA filters were vastly superior to standard air filters and anything calling itself an air “purifier.” The use of that term was really, and never has been, correct. Nothing actually purifies the air. You can heat it, cool it, blow it, suck it, stir it, move it and filter it. But not really purify it. That connotes making the air pristine and totally void of any impurities.

Yet, the term purifier continues to linger on. Why, we really don’t know. Maybe it just sounds like it does more…..purify versus filter. Maybe its like saying you want a women or man who is pure of heart rather than someone whom needs to filter what they say. Don’t know. But we use it.

The problem with using the term air purifier in front of the filtering device you are promoting, is everyone uses that term. Whether it’s an electronic air cleaner, ozone generator or ionic cleaner….they all use the word purifier some where in the title of the product. First of all none of the three devices just mentioned actually purify the air….in fact none of these devices do much to filter the air. Sorry if you bought one or sell them. We only tell it like it is. It is the Udder Truth.

For more information on the complete line of HEPA and Carbon based filtration systems please go to our website at: www.pureairsystems.com, or follow us on Twitter; @pureairsystems. You can also call us, toll-free; 800-869=8025.

 




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About the Author: Don Musilli

My name is Don Musilli. I started Pure Air Systems in 1985 and then sold it in 2006. I continue to consult for PAS and write their blog and control their Twitter account. I also, on occasion, make changes to the website. The company is now almost 26 years old and has been a major player in offering commercial grade, high performance HEPA and Carbon based filtration systems for the commercial, institutional, industrial and residential markets.

I currently reside in Englewood, Florida where I write blogs and do social media marketing for a number of clients.


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