For the past 20 years or so the term “thinking outside the box” has become ubiquitous in the meeting rooms of most corporations, small businesses, schools and universities. Most of the time it refers to thinking differently or looking at a problem from a totally different angle or point of view. Like many terms that have a unique beginning and meaning but through over use become less relevant, like “paradigm shift,” thinking outside the box is quickly following that path.

The question then is what is the next step in thought process beyond “outside the box?” The title of this blog would indicate  that we eliminate the box altogether. If that is the case then what do we call this new form of thought process if there is no box? How about “augmented reality” or “augmented thinking?”  Does it matter? How about just listening to your customers and providing the type of products and services they want and need?

If you look at the list of companies that are still in business after 25 years you realize they have done something right to be around that long. Consistently performing up to and often exceeding customers needs would be one really important part of this “longevity” equation. After all, it is difficult to be in business long term without having repeat business and a constant stream of new business. It isn’t luck….its listening.

Today, your customers have a multitude of methods of providing you feedback on your products and service. All too often we get caught up in our own success and forget that the reason for the constant stream of customers is our ability to get it right 99% of the time. When we take that for granted everyone loses. With the tremendous impact of “social media” in our society, there is no reason you should not have a pulse on the buying tendencies of your target market. You mess up they will tell you and 500 of their closest friends. Of course, when you get it right….the message is also relayed to their followers. Instantly.

Pure Air Systems has been in business since 1985. For over 26 years it has been providing some of the highest quality, best performing HEPA and Carbon based air filtration systems in the world. The PAS systems use the most advanced digitally controlled, ECM motor systems available along with commercial grade, certified HEPA filters and carbon media housed in heavy gauge, powder coated steel enclosures.

In 1995 Pure Air Systems developed its first website. Shortly thereafter an email system was introduced and then eventually a Facebook and Twitter account along with this blog were added. Customers have the ability to ask specific questions about their individual IAQ problems and convey their feedback on any aspect of the PAS products or their performance, using any of the aforementioned social media programs.

Customers will tell you what they need and expect from your company. You need to have a process in place to evaluate their current needs and ascertain if you can meet them or need to modify, change or alter your current product and service programs to accommodate their current and future needs. Pure Air Systems does.

For more information on the complete line of HEPA and Carbon based air filtration systems available please go to our website at: www.pureairsystems.com or follow us on Twitter @purairsystems or Facebook at. pureairsystems. Of course you can always call us on our toll-free line: 800-869-8025.




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About the Author: Don Musilli

My name is Don Musilli. I started Pure Air Systems in 1985 and then sold it in 2006. I continue to consult for PAS and write their blog and control their Twitter account. I also, on occasion, make changes to the website. The company is now almost 26 years old and has been a major player in offering commercial grade, high performance HEPA and Carbon based filtration systems for the commercial, institutional, industrial and residential markets.

I currently reside in Englewood, Florida where I write blogs and do social media marketing for a number of clients.


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