Competition can be brutal. Being successful in business requires you to be part mystic, part Samurai warrior, part Bill Gates and sometimes…just plain lucky. The internet, social media, smart phone, tablets, viral marketing, YouTube are now tools that are used by most companies to market their products and services. Sure, the old stand-by’s like the newspaper, TV, radio and mailers are still used but their effectiveness is much harder to measure since you now have analytic’s and metric’s for social media to measure exactly who is getting your information and how they are using it. With ads, TV, radio and mailers it is difficult to know if you are actually reaching your target market.

This ability to utilize social media in has been a real boon to the small, entrepreneurial start-up companies…and this has not gone unnoticed by the big boys. With little or no up front costs, a small company with only a handful of employees can have a presence on the internet that looks as big as a Fortune 500 corporation. And, with the new metrics, analytics and inbound and outbound content processes, these small speedsters can bring a product or service to market, get in infused and become a household name in under six months in some cases.

With that said, there is still the old adage that says, “in the end all that really counts is performance.” You can tout your capabilities and  have a very professional online presence that captures the imagination of your target market. However, if, in the end, you don’t live up to your stated promises, your company will die a very slow and painful death. While the social media crowd can support and push your company and its products and/or services to people around the world in a short period of time. They can also destroy you just as quickly.

Since kids are computer, iPhone, smart phone, tablet, social media savvy before they are 10, their ability to create a company, blog site, website, webinar, or podcast is now a reality. This means companies will be competing with younger and younger entrepreneurs who will be on a par, if not slightly better, then their counter parts in the corporate world. One should seriously take note of this issue.

Pure Air Systems, has been manufacturing high end, commercial grade, certified HEPA air filtration systems since 1985. It has had a presence on the internet since 1994 and has not looked back since. There is no doubt that the ability to promote your product on the web has been a boon to many companies and in many cases is the only way people can find out about their products or services.

PAS has been a performance based company since its inception and today is recognized as one of the leaders in high performance HEPA air filtration. It continues to develop and promote products to meet the needs of an every changing market. The use of their website and social media like Facebook, Twitter and blogging, has truly enhanced their marketing programs and there is no doubt that the sales to international customers has been due in part to social media. But, in the end, the performance of the systems is still tantamount to the success of the company.

For more information Pure Air Systems and its product line please go to: www.pureairsystems.com, or follow us on Facebook or on Twitter @pureairsytems.  Of course you can always call us on our toll free number. 800-869-8025.




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About the Author: Don Musilli

My name is Don Musilli. I started Pure Air Systems in 1985 and then sold it in 2006. I continue to consult for PAS and write their blog and control their Twitter account. I also, on occasion, make changes to the website. The company is now almost 26 years old and has been a major player in offering commercial grade, high performance HEPA and Carbon based filtration systems for the commercial, institutional, industrial and residential markets.

I currently reside in Englewood, Florida where I write blogs and do social media marketing for a number of clients.


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