Taken from a poem by Henry Wadsworth Longfellow, the term two ships passing in the night references two people that meet for a brief but intense moment then go their separate ways never to see each other again. This may be familiar to many people that have experienced a brief meeting or opportunity to interact with someone for a short time where something significant happened but then never to see that individual again. But the memory lingers on.
You are looking for something specific on Google using every key word you can think of that should get you to that site or page or photo that will connect you to your goal. Through a series of websites and re-directs you actually find what you are looking for. Forgetting to bookmark the page after you’ve retrieved some of the information, you tell yourself you can find it again. You attempt to locate it again only to find out you can’t get back to it.
When trying to locate information on a particular company or product a great source of information often comes from a more active website, especially one that produces a weekly blog or update. Since this information is pushed throughout the internet world in a number of forms, even using an indirect search can often result in success.
Pure Air Systems has been manufacturing commercial grade, certified HEPA based air filtration systems since 1985. Their first website was developed in the early 1990’s and they have made it bigger and better ever since. Searching for HEPA filtration systems or directly for Pure Air Systems will take you to the very first page on every search engine. However, in today’s world, the search engines no longer keep sites up in a certain position unless they are active and producing value added content material on a regular basis. This is why new blogs, like this one, are written for the site every week.
Using Google analytics to track activity for Pure Air Systems shows a high number of visitors each month ( in excess of 2,000) with a fairly high number of new visitors. In addition, the average amount of time each visitor spent on the site is in excess of 2:00 minutes. The bounce rate is relatively low ( 40%) so this tells us a number of people are finding what they are looking for and some are coming back for more information.
The PAS site has a section called “Pure Air University” that consists of a number of individual sections dedicated to providing educational information on everything you wanted to know about air filtration, filter systems, heat exchangers, positive and negative pressure and how to apply the systems. When looking at the analytics this particular section has the greatest amount of viewership. This tells us that people are looking for information they can use and that will allow them to make a more objective evaluation of their next filter or air filtration purchase.
Searching for and finding Pure Air Systems on the internet the first time and subsequent times is easy. Even if you don’t bookmark the site, and we recommend you do, coming back to us is simple…unlike two ships passing in the night.
For more information on Pure Air Systems and its complete line of HEPA and Carbon based air filtration systems please go to our website at: www.pureairsystems.com or follow us on twitter @pureairsystems. You can also find us on Facebook and of course call us at anytime on our toll-free number at: 800-869-8025.
About the Author: Don Musilli
My name is Don Musilli. I started Pure Air Systems in 1985 and then sold it in 2006. I continue to consult for PAS and write their blog and control their Twitter account. I also, on occasion, make changes to the website. The company is now almost 26 years old and has been a major player in offering commercial grade, high performance HEPA and Carbon based filtration systems for the commercial, institutional, industrial and residential markets.
I currently reside in Englewood, Florida where I write blogs and do social media marketing for a number of clients.
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