It’s a sad state of affairs when you see a group of pre-teen boys and girls mulling around with that sad look on their faces due to the fact that their parents won’t buy them an iPad. After all, being connected today is not a physical process but a virtual process. If you are not on Facebook or don’t have a Twitter account, or worse yet can’t Skype or Face Time with your friends who are you….really! Fear of being unconnected is more important today than not having close personal friends. It seems that having something that everyone else believes is essential to their existence as a human being is the next “Holy Grail.”
There is always push-back from a certain segment of the market when some new technology comes onto the scene and becomes ubiquitous overnight. Facebook, twitter, YouTube, LinkedIn have all made major in-roads in getting people to connect digitally and become part of their everyday lifestyle. But, regardless of what you think of social media, it has become a very important tool for organizations, businesses and associations, not to mention the millions of citizens on this planet that use it hourly if not daily.
Pure Air Systems was started in 1985, 10 years before the internet even started to become an alternate method of sharing information with the masses. In the early 1990’s email was becoming the in thing and it was evident that having a way to connect with potential customers outside the Midwest ( PAS is located in Indianapolis) was important in two ways. First, trying to locate potential customers in those days required more of a word of mouth and the use of hundreds of dollars a month in postage sending out literature to prospective clients. Second, there was no way to effectively connect with end users who had a need for a true HEPA based air filtration system.
In 1994 Pure Air Systems initiated www.pureairsystems.com. At that time only major corporations were putting a URL on the internet. Dial-up was the only connection option and Windows was the only true browser. The first website for PAS was simply a landing page that was incorporated in a business forum that had hundreds of other URL’s listed as well. By 1995 PAS began to work with a small company that could develop a website design and the first of many PAS websites was born. Having a website also provided a mechanism for connecting with anyone who knew how to “surf the net” and it also provided another email address.
Today, Pure Air Systems has a very large website that incorporates all the data on their systems as well as video components and an online store for replacement filters. In addition, PAS has a Facebook page, Twitter account and an active blog site…of which this is one. In 1995 less than 4% of their new business was generated from the internet. In 2012 over 65% of their new business comes from the web….and their products are now sold around the world.
For more information on the entire HEPA and Carbon based product line please go to: https://www.pureairsystems.com, or follow us on Twitter @ pureairsystems and visit our Facebook page at: www.facebook.com/pureairsystems. Of course you can always call them on their toll-free number at: 800-869-8025.
About the Author: Don Musilli
My name is Don Musilli. I started Pure Air Systems in 1985 and then sold it in 2006. I continue to consult for PAS and write their blog and control their Twitter account. I also, on occasion, make changes to the website. The company is now almost 26 years old and has been a major player in offering commercial grade, high performance HEPA and Carbon based filtration systems for the commercial, institutional, industrial and residential markets.
I currently reside in Englewood, Florida where I write blogs and do social media marketing for a number of clients.
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