There are stories and anecdotes galore based on one of the more popular farm animals…sheep. Some of them are funny and others down-right bawdy, but overall most people picture the sheep as one of those soft, cuddly, counting-to-go-to-sleep animals. Most of us have at one time or another purchased some woolen piece of clothing or have found memories of your mother or grand mother knitting you a pair of woolen mittens. Makes you wonder why they didn’t name these animals Wools rather than Sheep.
Perception is a powerful tool. Companies that tout their abilities to help you develop your Brand are really good at getting the public to perceive you and your company as experts in your field. They develop a series of stories, promotions, blogs, advertisements, social media content and YouTube videos that constantly blast their customers “Halo” effect to the public. Hoping that if you see their name and product often enough from every corner of the marketing world you will eventually assume this company must be good because everyone is talking about them. Like I said, perception is a powerful tool.
Pure Air Systems has been manufacturing commercial grade, certified HEPA based air filtration systems since 1985. In those days it was difficult to get information into the hands of the public without advertising or getting some press releases in the trade journals. The internet was still 10 years away from becoming any viable marketing tool. So PAS got the word out the old fashioned way…..performance.
The problem with performance as the primary marketing tool is that it takes time for the news about the systems to spread out the national market. It is funny how good news travels slowly and bad news travels quickly. As the information about the PAS HEPA systems spread, more people began to order the units and in a few years the HEPA Shield systems were well known in the commercial and residential markets. As the ability to promote the overall benefits and features of through the internet became a reality PAS began to get more requests for information about their systems from countries around the world. Over time, and with new innovations and models being added on a regular basis, PAS developed a reputation for providing some of the best, high performance, reliable HEPA air filtration systems on the planet.
Today, Pure Air Systems has over 8 different HEPA and Carbon based products designed for almost any application where the removal of a high percentage of sub-micron airborne pathogens, allergens and particulate are required. The new variable speed ECM motors now used throughout the PAS line are rated 120/240 volt, 50/60 Hz and can be used anywhere in the world. PAS has uniquely crossed the line between reality and perception. In their case they are synonymous.
For more information on the complete line of HEPA and Carbon air filtration systems please go to our website at: www.pureairsystems.com or follow us @Twitter or you can call us on our toll-free number anytime at: 800-869-8025.
About the Author: Don Musilli
My name is Don Musilli. I started Pure Air Systems in 1985 and then sold it in 2006. I continue to consult for PAS and write their blog and control their Twitter account. I also, on occasion, make changes to the website. The company is now almost 26 years old and has been a major player in offering commercial grade, high performance HEPA and Carbon based filtration systems for the commercial, institutional, industrial and residential markets.
I currently reside in Englewood, Florida where I write blogs and do social media marketing for a number of clients.
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