The word fair is seldom used in the business world since we all know that few people care about you and your business as long as you execute and perform up to their expectations. And when another competitor enters your arena and cuts prices just to build a customer base,  crying won’t help you and praying won’t do you no good!

Some business models work well because the individuals involved actually did their homework, created an excellent and well thought-out business plan, and executed and performed extremely well and consistently.  They also had enough capital to weather the first year of a start-up business… developing a workable pro-forma doesn’t hurt either. Many would-be business entrepreneurs however,  come up with what they believe to be the next Apple product and put up a shingle, print some business cards, have a Facebook page and/or website and then expect the world to come to their door. No plan, no market evaluation, just good old hope.

When Pure Air Systems first opened their doors in 1985 they had developed a plan to introduce a line of HEPA based air filtration systems; all commercial grade, into the residential market. The products were well built and performed well about expectations. The downside was the market really knew little about the HEPA filter technology and was not willing to pay $800.00 plus installation for the unit.

The 600H, the first model out of the chute for PAS, was designed to be used as a stand-alone unit, or to be installed in what was called a by-pass configuration that allowed the system to be attached to any forced air, ducted, heating/cooling system. This concept was foreign to both the end users and especially the HVAC contractors that had to figure out how to install the unit. It was necessary for PAS to visit both heating/cooling contractors and HVAC Wholesale companies to educate the dealers on the benefits of using the 600H unit in the by-pass mode and how it could be installed with any size HVAC system.

It took 3 years before the system was accepted by both the homeowners and the contractors and continue education was required to keep the sales program moving forward. By 2001 PAS had developed 6 more HEPA based air filtration systems using ECM motor and digital drive technology and had entered the European and Asian markets. The path to success is never straight and seldom easy and with very rapid changes in technology  the ability to stay one step ahead of the competition is more difficult than ever.

For a complete list of all the HEPA filtration systems offered by PAS, please go to our website at: Or you can call us at: 800-869-8025.

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About the Author: Don Musilli

My name is Don Musilli. I started Pure Air Systems in 1985 and then sold it in 2006. I continue to consult for PAS and write their blog and control their Twitter account. I also, on occasion, make changes to the website. The company is now almost 26 years old and has been a major player in offering commercial grade, high performance HEPA and Carbon based filtration systems for the commercial, institutional, industrial and residential markets.

I currently reside in Englewood, Florida where I write blogs and do social media marketing for a number of clients.

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