I recently rented the movie ” The Shallows” staring Blake Lively playing a stranded surfer on an island in Mexico where she tangles with a very large shark. The Shark won’t let her get back to shore after she inadvertently got on a small whale that the Shark had killed thinking she was taking his food.
Surprisingly the movie was good although I believe the Shark would not have been so aggressive in real life. It is always fun when movies take an idea and give it enough truth to be able to sell the unbelievable parts.
Companies often do the same thing when marketing their products. They spin the benefits and features as being the most effective and best performing of any product of its type on the market and show you a video proving their claims. Only the video, like the Shark movie, is slightly to the left of the truth. We all want to believe that what someone is telling us is both accurate and the truth. It is getting harder today to distinguish the truth from fiction.
Performance tends to be the best way to judge the merit of a concept, idea, product or even a movie. With the use of social media as the primary method of exchanging information these days, people are very quick to send out a review of a certain product, restaurant, movie, play or people in politics. The upside is that a quality product that works well as promised will get a significant amount of positive comments by the masses. Conversely, if the product fails to live up to its performance guarantees, then a huge number of people with eviscerate the company or the product through the internet. And all the TV and newspaper ads won’t stop the bleeding.
Pure Air Systems started its company in 1985 on the premise that it would produce the highest quality, best performing products for the air filtration market. The HEPA and Carbon based, commercial grade, fan powered air filtration systems by Pure Air Systems are considered one of the best in the world today. This did not happen by accident.
Meeting the ever-changing needs of the market place is difficult. PAS has managed to do this by continuing to develop products asked for by the commercial market and consumers alike. They sell performance and reliability on a daily basis.
For more information on the complete line of HEPA based filtration systems go to our website at: https://www.pureairsystems.com or call us on our toll-free number at: 800-869-8025.
About the Author: Don Musilli
My name is Don Musilli. I started Pure Air Systems in 1985 and then sold it in 2006. I continue to consult for PAS and write their blog and control their Twitter account. I also, on occasion, make changes to the website. The company is now almost 26 years old and has been a major player in offering commercial grade, high performance HEPA and Carbon based filtration systems for the commercial, institutional, industrial and residential markets.
I currently reside in Englewood, Florida where I write blogs and do social media marketing for a number of clients.
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