Hookah

In the song “White Rabbit” but Jefferson Airplane, Grace Slick sings about a smoking caterpillar that approaches Alice. The caterpillar is called a hookah. I don’t believe that is the name of the caterpillar as a hookah is actually the water pipe he was smoking. But the lyrics make more sense with that sentence structure. It is interesting how we often sing song lyrics and never pay attention to the meaning or even if a word is correctly used in the lyrics.

Sometimes companies use words in their marketing propaganda or as part of their packaging that are, ,more often than not, misleading.  The words absolutely or guaranteed are used to express a sense of perceived satisfaction that the customer will experience when they use the product. But we know that is not often the case. Yet companies still use this marketing process to garner more business and hopefully new customers.

One of the main challenges with raising expectations for one’s product or service is the delivery. That is, if you promise one thing, but deliver another,  the customer will probably not purchase that product or service again. Funny how companies still believe that words have more power than performance. It is also a big mistake to mislead people as the use of social media now has so much power that one bad experience can be pushed to hundreds of thousands of people in a matter of minutes.

Pure Air Systems has been manufacturing and marketing HEPA based, fan powered air filtration systems since 1985 and since the beginning it has marketed its line of commercial grade filtration systems as ” The Best Filtration Systems In The Market”.  Performance has always been its main promise and through its 30 years life has consistently performed at or above the expectations of its customers. Using the more expensive, commercial grade components, keeps PAS in the lead in the area of high performing HEPA systems.

Over the years PAS has added more products to its line, all of them using the same high performance components and fabrication techniques to ensure that customers buying any one of the systems would be completely satisfied with the product and its performance.

For more information on the complete line of HEPA and Carbon based air filtration systems please go to our website at: www.pureairsystems.com or call us on our toll-free number at: 800-869-8025.

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Z Gap

Using 3D Printers has been a practice of mine for the past two years and I have learned a lot about the technology and the capabilities of this new process. For the under $3,000.00 range, the printers are fairly simple to operate and many of then can now print in over 25 different materials and not just plastics. We can print in brass, bronze, copper, wood, ceramic, nylon, conductive, magnetic, flexible, poly carbonate, carbon fiber and the new graphene materials.  It seems every day a new material is added to the list.

Of course there are other types of printers, those that use resin or powder and some can print with metal. These are the high end printers that range from $15,000.00 to over $500.000.00. But those machines are getting less expensive so maybe in two years they will be under $20,000.00 and available for small business operations. In the meantime we use the more common printers.

The Z gap is the distance from the bottom of the printing nozzle to the surface of the build platform. For most machines this setting in done manually and it is a little challenging to get that distance set just right. It takes practice and patience and is critical to the overall finish of the end product.

Pure Air Systems has been manufacturing HEPA and Carbon based, fan powered, commercial grade systems since 1985 and has learned how to set the gap between price, performance, execution and customer need. It is always a balancing game when you are trying to look at the needs of the customer and the bottom line of the business. Many times you purchase another one of a product you purchased years ago only to find out the next version is not made as well and has a reduced performance and life compared to the original. This is often the case when a small, family run, operation is purchased by a larger, publicly held company. The gap is often compromised in favor of the bottom line and not the customer.

PAS has been around for 30 years because it knows the value of keeping their customers happy and providing a consistently well engineered systems that continue to meet or exceed the needs of their customers.

For more information on the complete line of HEPA and Carbon based filtration systems please go to our website at:  http:.//www.pureairsystems.com or call them on their toll-free line at: 800-860-8025.

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Additive Manufacturing

For the past two years I have been using 3D Printers to develop prototypes and promotional items for a wide variety of individuals. From High School students to entrepreneurs and small businesses, we have designed and printed objects from promotional key chain fobs to new guitar pics and hand held water filtration devices. The ability to utilize 3D printing makes this process possible.

Since its inception in 1985, 3D printing has made huge advances in the quality, types of materials, software and ease of use ( for the technically inclined) along with prices under $1,000.00 for some printers. We have tried a number of printers, all under $3,000.00 and have settled in on the Open Source printer designs. These are made to print in over 25 different materials including ABS, PLA, HIPS, Nylon, Poly Carbonate, Laybrick, Laywood, Bronze, Brass, Copper and other new materials. This allows us the ability to create some very unique prototypes and limited production products for 1/100th of traditional fabrication techniques.

Pure Air Systems, Inc. a company that designs and builds HEPA based commercial grade, fan powered air filtration systems. Their newest portable unit entry into the medical market required some unique design concepts including the use of 3D printing to create some component design that would have been very difficult in the aluminum materials used in the balance of the unit. Most of the 3D print models are created in Solid Works, CAD, or Auto Desk Inventor. And, whenever possible we use STEM engineering High School students to do the 3D modeling to give them an opportunity to work with real-world problems and the clients like it as well.

As more companies begin to look to 3D modeling to create and re-design products the ability to introduce 3D printing or Additive manufacturing into the mix becomes a reality. The innovation compression cycle for 3D printing is one of the fastest I have ever seen. And, as Pure Air Systems discovered, this technology can bring prototyping costs and time down to a few weeks rather than a few months.

For more information on the complete line of HEPA based air filtration systems go to our website at: https://www.pureairsystems.com or call us on our toll free number at: 800-869-8025.

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Short And Sweet Is The New Trend

Marketing any product, service, company or individual requires the use of some form of media. Social media is certainly one of the more popular and effective methods along with print advertising, video and the more expensive radio and TV advertising. However, the massive growth and use of social media; especially Twitter, Facebook and YouTube, have changed the way people gather information. Since most social media uses short text or attachment concepts, and people are connecting with their mobile devices more often than they use any other digital device, the public has become conditioned to getting information in small bits and pieces, rarely ever reading anything longer than 250 words. These blogs are approximately 500 words for that very reason.

Pure Air Systems, a company founded in 1985, manufactures a line of commercial grade HEPA and Carbon based fan powered air filtration systems. In 1985 there was no internet and most of the marketing was done via phone, telex, print advertising and good old get out and meet the customer techniques. Having long conversations and providing pages of information and documentation was essential in gaining the favor of potentially new customers. They even wanted to contact your existing customers by phone or personal visit to confirm that what you were selling would actually work for their application.

The advent of the internet changed forever the way information was transmitted. Instead of just contacting one customer at a time, now you could have your information out for anyone, anywhere to view 24/7. And, they could contact you via email to get more information, orders your products or send you information on their specific application without ever leaving their office. The world was your oyster..so to speak.

The use of websites grew and they became your first face to the new customers. It now became important to have as much easily accessible data, including photos, specifications, drawings, etc. on your website so your new potential customers could evaluate your product or service without ever talking to you directly. Pure Air Systems had a website in 1995 and since that time almost 70% of all their new business is generated primarily from the website. Customers can order systems or replacement filters anytime through the store portal, pay by credit card or PayPal and receive their confirmation and shipping information within minutes of placing their order. Fast, efficient and very convenient.

As the speed of sending and getting information increased and the amount of information grew, the social media system developed new ways to send and share information in less than 140 characters. This is where we are today. As we become overloaded with data we, as a self-preservation technique, buy into the short and sweet method of communications. Pure Air Systems has a new system they are marketing and the new four page flyer has more pictures than it is text. It is the new way of connecting. Whether we like it or not.

For more information on the complete line of HEPA based filtration systems please go to our website at: https://www.pureairsystems.com or call us on our toll-free number at: 800-869-8025.

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