Embraceable Ewe

There are stories and anecdotes galore based on one of the more popular farm animals…sheep.  Some of them are funny and others down-right bawdy, but overall most people picture the sheep as one of those soft, cuddly, counting-to-go-to-sleep animals. Most of us have at one time or another purchased some woolen piece of clothing or have found memories of your mother or grand mother knitting you a pair of woolen mittens. Makes you wonder why they didn’t name these animals Wools rather than Sheep.

Perception is a powerful tool. Companies that tout their abilities to help  you develop your Brand are really good at getting the public to perceive you and your company as experts in your field. They develop a series of stories, promotions, blogs, advertisements, social media content and YouTube videos that constantly blast their customers “Halo” effect to the public. Hoping that if you see their name and product often enough from every corner of the  marketing world you will eventually assume this company must be good because everyone is talking about them. Like I said, perception is a powerful tool.

Pure Air Systems has been manufacturing commercial grade, certified HEPA based air filtration systems since 1985. In those days it was difficult to get information into the hands of the public without advertising or getting some press releases in the trade journals. The internet was still 10 years away from becoming any viable marketing tool. So PAS got the word out the old fashioned way…..performance.

The problem with performance as the primary marketing tool is that it takes time for the news about the systems to spread out the national market. It is funny how good news travels slowly and bad news travels quickly. As the information about the PAS HEPA systems spread, more people began to order the units and in a few years the HEPA Shield systems were well known in the commercial and residential markets. As the ability to promote the overall benefits and features of through the internet became a reality PAS began to get more requests for information about their systems from countries around the world.  Over time, and with new innovations and models being added on a regular basis, PAS developed a reputation for providing some of the best, high performance, reliable HEPA air filtration systems on the planet.

Today, Pure Air Systems has over 8 different HEPA and Carbon based products designed for almost any application where the removal of a high percentage of sub-micron airborne pathogens, allergens and particulate are required. The new variable speed ECM motors now used throughout the PAS line are rated 120/240 volt, 50/60 Hz and can be used anywhere in the world. PAS has uniquely crossed the line between reality and perception. In their case they are synonymous.

For more information on the complete line of HEPA and Carbon air filtration systems please go to our website at: www.pureairsystems.com or follow us @Twitter or you can call us on our toll-free number anytime at: 800-869-8025.

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Chrysis

Aside from writing blogs I am also a fan of new technologies like Nanotechnology and OLED technology. In fact a blog/novella I am writing incorporates these two scientific advances.  In addition, I am also a closet XBox game player…mostly of the first shooter variety. I have played and completed the entire Halo series of games and now have embarked on a new journey with the popular franchise game “Chrysis.”  The Chrysis character has a Nano suit that allows him to create certain defensive postures. He can make himself invisible by turning on the “Cloaking” device or repel bullets and other weapons by switching to “Nano Armor.” With the advances in Nanotechnology today the reality of wearing this type of suit is much more science faction than science fiction. Since we will have to wait a while before this type of protective clothing is available we continue to rely on best practices to avoid the elements of life that can do us harm.

We live and breathe in an environmental soup of sorts. Inside homes, buildings, schools, hospitals, libraries, etc. ,etc, we have hundreds of airborne contaminants floating across our noses and mouths as we take in that next breath of life-giving air. Unfortunately that breath of air can contain thousands of sub-micron organisms and particulates that, over time, can create some significant health issues. Out doors in the towns and cities we have a wide range of airborne contaminants to deal with such as; carbon monoxide and nitrous oxide from car exhausts, particulate effluents from factories and other industrial sources. And, we have our sun. The sun gives us light, heat, warmth, vitamin D and the preceding letter in the alphabet,  C, as in Cancer. Yes, a Nano suit would be a nice option.

Pure Air Systems has  been manufacturing commercial grade HEPA air filtration systems since 1985. HEPA filters are the most effective mechanical devices for removal and/or reduction of the small, sub-micron particles that can be harmful to the human body. In addition, the PAS systems also incorporate Carbon media filters to adsorb harmful odors and gaesous pollutants that can create severe respiratory health issues. These systems come in a variety of capacities ( CFM ) and configurations designed to fit any commercial, industrial, institutional, medical or residential need.

When properly used and configured, the PAS HEPA systems can provide for a near-clean room environment. This feature provides for better, safer and healthier work and living environments and is as close to a Nano suit that you can currently purchase. And, while the PAS systems can’t protect you from the outdoor environment, they can at least give you 8 to 12 hours of protection in the comfort of your home.

For more information on the complete line of HEPA and Carbon based filtration systems from Pure Air Systems please go to our website at: www.pureairsystems.com, follow us on Twitter @pureairsystems or call us anytime on our toll-free number at: 800-869-8025.

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Like Two Ships Passing In The Night

Taken from a poem by Henry Wadsworth Longfellow, the term two ships passing in the night references two people that meet for a brief but intense moment then go their separate ways never to see each other again. This may be familiar to many people that have experienced a brief meeting or opportunity to interact with someone for a short time where something significant happened but then never to see that individual again. But the memory lingers on.

You are looking for something specific on Google using every key word you can think of  that should get you to that site or page or photo that will connect you to your goal. Through a series of websites and re-directs you actually find what you are looking for. Forgetting to bookmark the page after you’ve retrieved some of the information, you tell yourself you can find it again. You attempt to   locate it again only to find out you can’t get back to it.

When trying to locate information on a particular company or product a great source of information often comes from a more active website, especially one that produces a weekly blog or update. Since this information is pushed throughout the internet world in a number of forms, even using an indirect search can often result in success.

Pure Air Systems has been manufacturing commercial grade, certified HEPA based air filtration systems since 1985. Their first website was developed in the early 1990’s and they have made it bigger and better ever since. Searching for HEPA filtration systems or directly for Pure Air Systems will take you to the very first page on every search engine. However, in today’s world, the search engines no longer keep sites up in a certain position unless they are active and producing value added content material on a regular basis. This is why new blogs, like this one, are written for the site every week.

Using Google analytics to track activity for Pure Air Systems shows a high number of visitors each month ( in excess of 2,000) with a fairly high number of new visitors. In addition, the average amount of time each visitor spent on the site is in excess of 2:00 minutes. The bounce rate is relatively low ( 40%) so this tells us a number of people are finding what they are looking for and some are coming back for more information.

The PAS site has a section called “Pure Air University” that consists of a number of individual sections dedicated to providing educational information on everything you wanted to know about air filtration, filter systems, heat exchangers, positive and negative pressure and how to apply the systems.  When looking  at the analytics this particular section has the greatest amount of viewership. This tells us that people are looking for information they can use and that will allow them to make a more objective evaluation of their next filter or air filtration purchase.

Searching for and finding Pure Air Systems on the internet the first time and subsequent times is easy. Even if you don’t bookmark the site, and we recommend you do, coming back to us is simple…unlike two ships passing in the night.

For more information on Pure Air Systems and its complete line of HEPA and Carbon based air filtration systems please go to our  website at: www.pureairsystems.com or follow us on twitter @pureairsystems. You can also find us on Facebook and of course call us at anytime on our toll-free number at: 800-869-8025.

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Environmental Illness

During the late 70’s and early 80’s people that experienced symptoms that resembled allergies, asthma and disorientation were classified as Environmentally Ill or EI for short. These symptoms were often associated with chemical sensitivities due to various types of building materials, carpet sizing, paints, varnishes and house hold cleaning chemicals. In most cases these materials would off-gas into the living space and the exposure to these chemicals over time would be deemed the cause of Environmental Illness.

One of the challenges with EI was the fact that the medical industry did not recognize this as a real illness. Most general practitioners would discount this illness as nothing more than an over reaction to what patients called strong odors and funny tastes in their mouths. The symptoms were so much like a typical allergic reaction or a cold or the flu that the normal treatment was antibiotics or antihistamines.

The Allergists, on the other hand, did recognize that there were significant symptoms and would treat this problem more aggressively usually by doing skin testing to attempt to isolate the allergen or contaminant to which the patient would react. Over time the Allergists began to identify the causes to in fact be from the living environments of their patients.

Fast forward to today. The building industry, both commercial and residential, have significantly changed the types of chemicals and additives used in the fabrication of most building materials. The green approach has been the mantra from the builders now for the past 10 years. There are better ventilation systems and a better understanding of how to make an office, room or home under positive pressure so that any off-gassing of any chemicals will be pushed out of the living environment while introducing small amounts of fresh, outside filtered air.

Founded in 1985, Pure Air Systems introduced one of the first commercial grade, certified HEPA and Carbon based fan powered air filtration systems for the removal of airborne allergens and pathogens in the residential and commercial markets. Many of the residential customers who purchased the PAS HEPA systems were categorized as environmentally ill. As far as they were concerned their homes were slowly killing them. Since the PAS systems were of all metal construction using only hospital grade components, the units did not contribute any chemicals or off-gassing materials to their environment. In addition to removing airborne particulate and gaseous pollutants, the units were able to introduce small amounts of outside, filtered fresh air to assist in diluting any gases trapped in the living environment.

Working with the EI group was the catalyst for PAS to develop larger and more effective HEPA and Carbon based systems as well as having a much better understanding of how to use the units for both introduction of fresh air and the use of positive pressure. For more information on the complete line of HEPA and Carbon based systems please go to our website at: www.pureairsystems.com or follow us on Twitter @pureairsystems. You can also like us on our Facebook page or call us anytime on our toll-free number: 800-869-8025.

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When It Comes To Filters..Change Is A Good Thing

Change for the sake of change often is not a good thing….unless the change is really needed. For the most part, people resist change even if they know taking a step in a different direction may actually be good for them. Studies have shown that changing someone’s belief in any subject matter is extremely difficult, even if you can show them actual proof their beliefs are not correct.

Getting people to accept that “process interrupt” is difficult. Getting someone to change their habits is usually most effective when the change affects their health. One of the areas associated with healthy living is the use of or the addition of air filters or air filtration systems for those individuals who suffer from severe allergies or other airborne particle induced respiratory dysfunctions.

Pure Air Systems has been making HEPA and Carbon based air filtration systems since 1985. They also offer a complete line of dual-layer polyester ring panel filters that can be used individually from the HEPA systems. For most home owners with allergies, the ability to maintain a high level of clean air is very important. They know that airborne dust and allergens ( including pollen, ragweed, grasses, mold, etc.) are not always just outside the home environment. Much of this material is brought into the living spaces and is distributed through out the house via the heating/cooling system.

Removing the smaller airborne particles from the air in your home is most often done by placing a filter in the main return air duct at the junction of the heating/cooling air handler section. This is the most common location for filters. It is important to remember that filtration only occurs when the air handler fan is running so it is better to have the fan switch in the on position on the thermostat all the time so filtration takes place even when heating or cooling of the environment is not required.

Selecting the correct air filter is important. There are many styles and types but you want one that has the greatest efficiency for removing small, micron sized particles without creating too much static pressure resistance for the air handler. Pure Air Systems offers a wide range of sizes of their ring panel filters. These filters have a wire frame which is wrapped with the polyester media allowing for a very tight seal in the return air duct filter slot. This means no particulate bypass of the filter and total capture of all the airborne contaminants.

Most importantly, the filter will need to be changed on a regular basis. Whether you use the PAS filters or another brand, changing the filters at least once every three months or more often is necessary. The filters are constantly loading up with dirt and dust and as they load up the pressure drop across the filter increases and this can actually reduce the air flow through the air handler. Then there is less air being pulled through the entire system and cooling and heating efficiency is dramatically reduced. As is the ability to capture the airborne particles.

Make a rule that every quarter you change the air filter in your HVAC system. Both you and your air handler will breathe better for it.

For more information on the complete line of HEPA, Carbon and Air Filters from PAS please go to our website at: www.pureairsystems.com. Or follow us on Twitter: @pureairsystems. Of course you can also call us on our toll free number. 800-869-8025.

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It Is What It Is

How many times a day do you hear the phrase..”it is what it is!” Some people use it as a statement of fact or as an answer to some yet to be explained action of some individual. In either case, it is becoming a bit annoying. Using it as a catch phrase for any question is the epitome of mental laziness and pure lack of effort to even try to come up with an intelligent response. The real problem is how easily we accept this response as an answer.

This same mental thought process is often used in trying to solve a technical problem. Depending upon our depth of knowledge on the subject at hand we may come up with the answer or, more often than not, let someone else deal with it. With all the tools at our disposal it should be easy to find the information on your hand held digital device or through your social network. In today’s social media based world content is king.

In the IAQ arena there are thousands of product references that provide information on how to deal with indoor air quality problems. For many people who suffer from allergies and asthma, their common challenge is avoiding contact with the airborne allergens and pathogens that are the root cause for their allergy symptoms. When you ask these sufferers what they do to get relief from their allergies most just tell you they use over the counter allergy medicines, as Allergist and other medical professionals are more of an added expense than they really want to use. So, they just accept the fact that every Spring and/or Fall they will suffer for a few months.

Pure Air Systems has been manufacturing HEPA and Carbon based air filtration systems since 1985. These commercial grade, certified HEPA units have provided significant relief for thousands of homeowners who have allergies and other respiratory dysfunctions. Since HEPA filters remove over 99.99% of all airborne particulate smaller that 0.3 microns in size these systems can effectively remove those allergens from the air that can trigger allergy symptoms or Asthma attacks.

Allergy sufferers can now find some relief by using these HEPA based systems either as whole house filtration or when using a portable HEPA unit in their bedroom or other living space. In many cases customers who have used the HEPA units have been able to significantly reduce or eliminate their allergy medication for long periods of time.  They no longer have to just resolve themselves to saying they just have to deal with their allergies because “it is what it is.” They have a real option to help themselves by choosing the best available air filtration on the market.

For more information on the complete line of HEPA and Carbon based filtration systems please go to our website at: www.pureairsystems.com or follow us on twitter at: @pureairsystems or like us on Facebook. You can also call us on our toll-free number. 800-869-8025..

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Running With Scissors

For most children the ability to explore their surroundings  is usually conditional to the restraints put on by  their parents…more often than not, their Mother.  Most children have more energy than they know what to do with and running is one way of using that energy. “Don’t run,” is the most often constraint placed on kids. A large number of accidents occur when children run with abandon. It is, however, more challenging when children run with something sharp in their hands….like scissors.

Telling someone not to do something because it may cause them harm often falls on deaf ears until that person has an unfortunate experience with that specific situation. Learning the hard way is often the only way for some.

For people who have severe allergies or companies and technicians who want to control their environment, the use of sub-standard air filtration systems and devices is not uncommon. The decision, however, to use  a filtration device that will not remove the small, sub-micron sized particles to minimize or reduce the allergy problems is as dangerous as running with scissors. Sooner or later something bad will happen.

Over the counter allergy medicine is at best, psychologically helpful. Most of these are anti-histamines and will provide minimal relief, usually just masking the symptoms. Removal of the allergens or removing yourself from the source of the allergens is the only way to really provide some relief. Just like allowing the child to still hold the scissors but not allow them to run, is only a partial solution to the problem.

General duty air filters that are found in your HVAC return or in your return air grills are good for removing large particles and then only when the air handler fan is running. During the off cycles nothing is being pulled through the filters. It is always best to have your fan setting on the thermostat set on run. While this uses a little more electricity, in the long run it will maintain a more even temperature in all rooms of the home or office and keep the air moving toward and through the air filters. This process alone of running the fan continuously is helpful even if you are using standard air filters.

Pure Air Systems has been manufacturing HEPA and Carbon based air filtration systems since 1985. These commercial grade, certified HEPA systems are used in the residential, commercial, institutional, medical and high-tech manufacturing markets around the world. These systems incorporate some of the most effective and advanced motor and controller devices available on the market today.

Using HEPA filers or HEPA based air filtration systems is still the most effective method of removing the respirable size airborne allergens. The difference in reduction of these particles in using the HEPA filters rather than standard duty air filters is significant. In cases where PAS customers have switched to a HEPA filtration system, over 80% of those with significant allergies found they slept better, had fewer symptoms and needed fewer or no additional allergy medications.

For more information on the complete line of HEPA and Carbon based air filtration systems please go to our website at: www.pureairsystems.com. Or follow us on Twitter: @purairsystems. You can also reach us on our toll-free number. 800-869-8025.

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There Is No Box

For the past 20 years or so the term “thinking outside the box” has become ubiquitous in the meeting rooms of most corporations, small businesses, schools and universities. Most of the time it refers to thinking differently or looking at a problem from a totally different angle or point of view. Like many terms that have a unique beginning and meaning but through over use become less relevant, like “paradigm shift,” thinking outside the box is quickly following that path.

The question then is what is the next step in thought process beyond “outside the box?” The title of this blog would indicate  that we eliminate the box altogether. If that is the case then what do we call this new form of thought process if there is no box? How about “augmented reality” or “augmented thinking?”  Does it matter? How about just listening to your customers and providing the type of products and services they want and need?

If you look at the list of companies that are still in business after 25 years you realize they have done something right to be around that long. Consistently performing up to and often exceeding customers needs would be one really important part of this “longevity” equation. After all, it is difficult to be in business long term without having repeat business and a constant stream of new business. It isn’t luck….its listening.

Today, your customers have a multitude of methods of providing you feedback on your products and service. All too often we get caught up in our own success and forget that the reason for the constant stream of customers is our ability to get it right 99% of the time. When we take that for granted everyone loses. With the tremendous impact of “social media” in our society, there is no reason you should not have a pulse on the buying tendencies of your target market. You mess up they will tell you and 500 of their closest friends. Of course, when you get it right….the message is also relayed to their followers. Instantly.

Pure Air Systems has been in business since 1985. For over 26 years it has been providing some of the highest quality, best performing HEPA and Carbon based air filtration systems in the world. The PAS systems use the most advanced digitally controlled, ECM motor systems available along with commercial grade, certified HEPA filters and carbon media housed in heavy gauge, powder coated steel enclosures.

In 1995 Pure Air Systems developed its first website. Shortly thereafter an email system was introduced and then eventually a Facebook and Twitter account along with this blog were added. Customers have the ability to ask specific questions about their individual IAQ problems and convey their feedback on any aspect of the PAS products or their performance, using any of the aforementioned social media programs.

Customers will tell you what they need and expect from your company. You need to have a process in place to evaluate their current needs and ascertain if you can meet them or need to modify, change or alter your current product and service programs to accommodate their current and future needs. Pure Air Systems does.

For more information on the complete line of HEPA and Carbon based air filtration systems available please go to our website at: www.pureairsystems.com or follow us on Twitter @purairsystems or Facebook at. pureairsystems. Of course you can always call us on our toll-free line: 800-869-8025.

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Willie Make It…Betty Won’t

“Play on words” has been a popular tool of writers and journalists since newspapers were in print. The title of this blog, for example, is taken from some family get together’s when I was a young man. It seems there were a lot of what I call “goofy” phrases used in the early 50’s. This title is one of them. Maybe you have seen it before ….or heard it used. In either case use of this type of phrasing is a great way to get attention from readers.

In today’s world the vast majority of people get all their information, books, classes and social interaction online. The ability to capture your attention has never been more demanding. Getting someone to read something  for more than 8 seconds is now considered a real coup…and if you can get them to read your entire article, blog or product description you are in rare company.

Telling stories and providing helpful, insightful information seems to be one way to get people to view your material. It is for this reason that many companies now incorporate blogs into their websites, like this one, to provide updated and topical data to the market.

Pure Air Systems has published over 150 blogs in the past two years. Over time the number of people reading the blogs has increased dramatically. But most importantly the blogs provide topical information as well as directing potential customers to our website. This is important as all of the technical and operational information about our HEPA and Carbon based air filtration systems are found there. Whether you are a contractor, end user or engineer, the data you need is located on the website.

In addition to the blogs, a special section on our website is designed to provide general information on all aspects of air filtration, indoor air quality, heating/cooling systems and ventilation. We call it “Pure Air University.”  We believe it is important to offer some basic knowledge on all things IAQ so that the public has the ability to make an informed decision when selecting an air filtration system. The information provided through this section is not designed to sell but rather designed to tell.

After being in business for over 25 years, you learn a lot about what information is important to potential customers. They have seen the hyped marketing materials from many of the companies that sell air filtration or air purifier systems. Many of those companies that sold “gimmick” based technology are no longer in business. It seems no matter what you say or how you say it…performance is the only viable marketing tool. We know this and that is why we are still here. Our systems perform as promised…period. No play on words needed.

For more information on our complete product line please go to our website at: www.pureairsystems.com.  Or call us at: 800-869-8025.

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Carpe Diem

The first time I actually paid attention to this Latin phrase was when I saw the 1989 movie Dead Poets Society, staring Robin Williams. The term Carpe Diem means “Seize The Day.”  The movie was about boys coming of age in a prep school and their teacher was providing new ideas and ways to think differently about themselves and the world around them. Some of us look at the world through rose colored glasses while many of us look at the world in wonder.

It is in my nature to question everything. While it is easier to sit back and accept what we hear and read, questioning takes energy but also tasks the informer to explain their position. We seldom question information from sources we believe to be credible or from associates who seem to know more about certain issues than we do. We certainly don’ t want to be cynical all the time and yet we get trapped into accepting something based solely on a small amount of information.

Information on product performance is especially susceptible to this problem. Well-known companies with well establish product lines can come out with a new product or service and we immediately accept their “hyped” performance claims simply because of our product loyalty. We will purchase their product and deem it unacceptable only after we have determined over continued use that it just doesn’t meet the performance claims.

Pure Air Systems has been manufacturing commercial grade HEPA air filtration systems since 1985. The acceptance of true HEPA filters for best choice of removing respirable sized airborne contaminants has slowly progressed over the years. For years ASHRAE standards for pleated media filters ranging in efficiencies of 30% to 95% in particle reduction efficiencies were touted as best choice for airborne particle reduction. However, unlike the HEPA filters which actually have an efficiency rating based upon particle size, the ASHRAE standards were based on particle weight not on particle size reduction efficiency.

Over the years a new “MERV” rating system for filter efficiency came into use to even the playing field. These new MERV ratings established a particle size removal rating for each MERV grade of filter based upon the effectiveness of removing a percentage of particles at 0.3 microns in size. Which, by the way, is the particle size standard for HEPA fitlers. They have to have a minimum efficiency of 99.97% reduction of all particles 0.3 microns in size or lager to be considered a true HEPA filter.

Once the new MERV standards were adopted by the filter manufacturers it opened the eyes of the people and companies that use air filters. Like Robin Williams who stood on the desk in his classroom because he wanted to look at the world from a different point of view, the MERV ratings offered buyers a more objective way to evaluate air filters.

You can view the entire line of HEPA and Carbon based air filtration systems manufactured by Pure Air Systems on our website at: www.pureairsystems.com. Or contact us by phone at: 800-869-8025.

 

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