I was born in Buffalo, NY. One of the older cities in New York state on the Western edge. For all the things that Buffalo is known for its true claim-to-fame is that this is the town where Chicken Wings were born. Yes, those fried and sauce covered little pieces of Chicken that have now become a staple as an appetizer and must have food for any sporting event, are now Buffalo’s legacy. I am sure that there are other more notable things that Buffalo can be proud of but the wings are the thing.
Some companies have that same legend versus reality problem as well. IBM which was once known for it’s business machines and especially its Typewriters, no longer makes any equipment and now does consulting as its primary business model. Yet when you mention IBM you think Typewriters and Computers. There are so many new companies being formed by combining two older companies that it is hard to keep track of who does what and who owns whom. Apple Computers were the first true computing devices on the market, and while they still make computers their primary business is mostly mobile, digital equipment; namely the iPhone, iPad, iPod devices. Changes are very rapid today, and memories are lost quickly. That is one reason why companies have to keep re-inventing themselves so people recognize their name when attached to new products or concepts.
Pure Air Systems has been in business since 1985 and it’s primary claim to fame was the first HEPA system it produced, the 600 Hepa Shield. That system was the mainstay for the company for almost five years and during that time the unit under went two design changes and name change. It is now the 600HS Plus or 600HS unit; the plus being the unit with the variable speed ECM motors. The 600H uses the standard single speed induction motor. And, since 1990 , PAS has designed and introduced 5 other models including the new HPS series of small portable units. Now, after almost 30 years in business, people still relate Pure Air Systems to the 600 Hepa Shield although that unit no longer exists.
The speed of change and speed of information and the rate of adaptation are astounding today. The younger generation will pick up a new product or device within days of its entry into the market. Years ago there were very few people that would consider buying new device that used new technology on the first day in the market. There are more early adapters today and more feedback on new products and ideas than at anytime in our history. This rapid change in product technology has also changed the recognition factor of who makes what.
Writing these Blogs is one way for Pure Air Systems to keep its name and product association together. Another method is using Social Media, Facebook, Twitter and Pintrest as ways to connect to the digital society, which is growing every day. Commenting on other similar products or taking a stand on a certain topic or issue is also a way to keep the general public aware of your name and associated products or services. Using Google Analytic’s is another way to verify that you are reaching your audience.
Like the folks who live in Buffalo,New York, most companies don’t want the public to perceive them as a one-hit wonder. After all there are only so many things you can do with Buffalo Wings.
For more information on the complete line of HEPA and Carbon based air filtration systems offered by PAS, please go to our website at: https://www.pureairsystems.com. Of course you can also follow us on Twitter @pureairsystems or call us on our toll free number at: 800-869-8025.