Like Two Ships Passing In The Night

Taken from a poem by Henry Wadsworth Longfellow, the term two ships passing in the night references two people that meet for a brief but intense moment then go their separate ways never to see each other again. This may be familiar to many people that have experienced a brief meeting or opportunity to interact with someone for a short time where something significant happened but then never to see that individual again. But the memory lingers on.

You are looking for something specific on Google using every key word you can think of  that should get you to that site or page or photo that will connect you to your goal. Through a series of websites and re-directs you actually find what you are looking for. Forgetting to bookmark the page after you’ve retrieved some of the information, you tell yourself you can find it again. You attempt to   locate it again only to find out you can’t get back to it.

When trying to locate information on a particular company or product a great source of information often comes from a more active website, especially one that produces a weekly blog or update. Since this information is pushed throughout the internet world in a number of forms, even using an indirect search can often result in success.

Pure Air Systems has been manufacturing commercial grade, certified HEPA based air filtration systems since 1985. Their first website was developed in the early 1990’s and they have made it bigger and better ever since. Searching for HEPA filtration systems or directly for Pure Air Systems will take you to the very first page on every search engine. However, in today’s world, the search engines no longer keep sites up in a certain position unless they are active and producing value added content material on a regular basis. This is why new blogs, like this one, are written for the site every week.

Using Google analytics to track activity for Pure Air Systems shows a high number of visitors each month ( in excess of 2,000) with a fairly high number of new visitors. In addition, the average amount of time each visitor spent on the site is in excess of 2:00 minutes. The bounce rate is relatively low ( 40%) so this tells us a number of people are finding what they are looking for and some are coming back for more information.

The PAS site has a section called “Pure Air University” that consists of a number of individual sections dedicated to providing educational information on everything you wanted to know about air filtration, filter systems, heat exchangers, positive and negative pressure and how to apply the systems.  When looking  at the analytics this particular section has the greatest amount of viewership. This tells us that people are looking for information they can use and that will allow them to make a more objective evaluation of their next filter or air filtration purchase.

Searching for and finding Pure Air Systems on the internet the first time and subsequent times is easy. Even if you don’t bookmark the site, and we recommend you do, coming back to us is simple…unlike two ships passing in the night.

For more information on Pure Air Systems and its complete line of HEPA and Carbon based air filtration systems please go to our  website at: or follow us on twitter @pureairsystems. You can also find us on Facebook and of course call us at anytime on our toll-free number at: 800-869-8025.

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Got Mold?

The milk on the upper lip ads have become iconic. When you see it you automatically know the caption above or below the photo will say “Got Milk ?”  What if you saw a photo of a basement wall or a picture of the underside of an unfinished basement floor with either a black or white substance growing on the wood or surface? Would you think “got mold ?”

Homeowners who have older homes or homes with unfinished basements that have some moisture issues may see mold in these locations. Mold grows anywhere there is some moisture, a food source, relatively warm, and lack of light. The presence of mold has no bearing on how well you keep you house clean it is a natural process that has been around since the earth was formed.

While there are numerous mold remediation companies and “Mold Doctors” the reality is that most molds are not really harmful to humans, although they can be a problem for allergy sufferers and the mold will eventually grow and eat through wood.

There are a number of ways to eliminate the mold without spending a fortune and it can be done usually using only household chemicals.

First, if you do have a moisture problem such as basement walls that leak, a sump pump that doesn’t work well during heavy rains or a basement that has been flooded due to a broken water pipe, you need to resolve the problem and minimize or eliminate the water source. Flooded basements due to broken pipes are only a problem if the floor has carpeting and the water came up the walls into the sheet rock. Then the carpets need to be removed and dried and cleaned and you may have to replace the sheet rock and the sub-wall if necessary.

Treating the mold itself is easy. You can use 9 parts water to one part bleach (scented is best) and put it in a spray bottle. Spray the affected area once a day for a week and the mold will be gone. Bleach kills the mold on contact and the diluted amount should not affect the surrounding surfaces.

After a week you can wipe down or sand the areas if wood is the affected surface and then check the surface every few days to make sure you have killed and removed all the mold. Even dead mold once airborne can be an issue for some people. Again, if you have a moisture or water problem that must be resolved first or the mold will grow back.

Of course you should also have a very effective air filter in your HVAC unit that is capable of removing any of the airborne mold and other airborne contaminants. Pure Air Systems has been making HEPA  and Carbon based air filtration systems since 1985 and has a line of furnace air filters that can significantly reduce the levels of mold in your air. For more information on the complete line of air filter products and information on the various types of mold please go to our website at:

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