With only a little over a month left before the midterm elections, the amount of discussion and controversy over who can do a better job of running the country has overtaken any and all other news. Unfortunately like most issues that resonate with the public, everyone wants someone to do something for them and take away something from everyone else. While we want to believe there is a consensus of opinion in the US, we are really made up of 300 million special interest groups.
We like to think we are capable of compromise but more often than not we really want things done our way and to suit our own purposes first, then everyone else second. This is just the nature of human beings. We feel strongly about some issue or person and find all the information that conforms to our way of thinking to substantiate our beliefs. We use this same approach for forming an opinion about products, companies and services in the market.
Companies spend millions of dollars on advertising their products or services to get you to shop with them rather than the competition. People have been conditioned that they can get what they want, when they want it for the price they want to pay. All they have to do is go on-line to find just the right item for the price they feel is reasonable and have it in less than a week. They really don’t much care where it was made or even if they recognize the company name. They perceive that all products and services are the same and price is the only difference. This makes it difficult for a company to get people to buy from them on a regular basis. People will shift loyalties from month to month and day to day.
So, the only way to capture some form of loyalty with the public is to have a product or service that performs consistently better than anyone else all the time. This is difficult in today’s market…not only for companies but individuals trying to run for office and telling everyone they will do a better job for you.
Pure Air Systems has been manufacturing HEPA and Carbon based air filtration systems for the residential, commercial, industrial and institutional markets since 1985. As a result of their commitment to providing only the highest quality, best performing air filtration systems, companies and individuals continue to purchase their systems because they have found nothing works better for their applications than the PAS product line….nothing.
For more information on the complete line of HEPA, Carbon and air filtration products please go to our website at: www.pureairsystems.com.