Hell Opened Up And Put On Sale

Competition can be brutal. Being successful in business requires you to be part mystic, part Samurai warrior, part Bill Gates and sometimes…just plain lucky. The internet, social media, smart phone, tablets, viral marketing, YouTube are now tools that are used by most companies to market their products and services. Sure, the old stand-by’s like the newspaper, TV, radio and mailers are still used but their effectiveness is much harder to measure since you now have analytic’s and metric’s for social media to measure exactly who is getting your information and how they are using it. With ads, TV, radio and mailers it is difficult to know if you are actually reaching your target market.

This ability to utilize social media in has been a real boon to the small, entrepreneurial start-up companies…and this has not gone unnoticed by the big boys. With little or no up front costs, a small company with only a handful of employees can have a presence on the internet that looks as big as a Fortune 500 corporation. And, with the new metrics, analytics and inbound and outbound content processes, these small speedsters can bring a product or service to market, get in infused and become a household name in under six months in some cases.

With that said, there is still the old adage that says, “in the end all that really counts is performance.” You can tout your capabilities and  have a very professional online presence that captures the imagination of your target market. However, if, in the end, you don’t live up to your stated promises, your company will die a very slow and painful death. While the social media crowd can support and push your company and its products and/or services to people around the world in a short period of time. They can also destroy you just as quickly.

Since kids are computer, iPhone, smart phone, tablet, social media savvy before they are 10, their ability to create a company, blog site, website, webinar, or podcast is now a reality. This means companies will be competing with younger and younger entrepreneurs who will be on a par, if not slightly better, then their counter parts in the corporate world. One should seriously take note of this issue.

Pure Air Systems, has been manufacturing high end, commercial grade, certified HEPA air filtration systems since 1985. It has had a presence on the internet since 1994 and has not looked back since. There is no doubt that the ability to promote your product on the web has been a boon to many companies and in many cases is the only way people can find out about their products or services.

PAS has been a performance based company since its inception and today is recognized as one of the leaders in high performance HEPA air filtration. It continues to develop and promote products to meet the needs of an every changing market. The use of their website and social media like Facebook, Twitter and blogging, has truly enhanced their marketing programs and there is no doubt that the sales to international customers has been due in part to social media. But, in the end, the performance of the systems is still tantamount to the success of the company.

For more information Pure Air Systems and its product line please go to: www.pureairsystems.com, or follow us on Facebook or on Twitter @pureairsytems.  Of course you can always call us on our toll free number. 800-869-8025.

Open Post

Bak to Skool

I do a lot of writing and publish a number of blogs on-line. I am always careful to check the spelling and punctuation since these types of mistakes will often make the reader less interested in the material. So it really bugs me when I see so many people, many highly educated, misspell a word or use a word incorrectly. And, as a result of so many of us using texting tools like our smart phones, iPads, tablets, Facebook, Twitter, etc, etc., we tend to use a “short hand” approach to form a sentence or thought. Hence the use of this title for the blog.

The problem isn’t that we do it…the problem is we accept it as a normal method of communication. And to a certain extent I understand the rationale. I use Twitter a lot and you have to be very creative to make a point with just 140 characters and include a link. But the problem extends itself into the way we now gather information and educate ourselves about someone or some thing. I have found, for example, that writing a blog that is under 500 words gets more reads than one that is 600 words long. It seems that people want to be informed in 500 words or less….even better if you just show a picture with a short caption. This is why it is so difficult these days to get someones attention long enough to make a significant point or properly inform.

Pure Air Systems has a web site that is designed to cover all aspects of readers attentions spans. We have a quick info section that allows you to see a photo of the product with 3 to 4 sections of information that can be selected with one click of the mouse. This information is short and to the point.  If you want more information you can go to other sections in the site that provide more details on the products and their applications and our installation guide.

However, the area that gets the most action is our “Pure Air University” section. This has a number of “chapters” covering all aspects of Indoor Air Quality, basics of air filtration, ventilation, motor design, etc.  This section provides a lot of basic knowledge that allows the end user to become better educated and thus allows them to make a more informed decision.

We also have a section that allows the end user or contractor to pose a specific problem or question. We read these daily and respond within 24 hours with an answer.  They can also pose questions on our Facebook page or through Twitter. Of course we have an 800 phone number they can call during office hours. Interestingly most people and contractors prefer to contact us via email or through the social media programs. And, many of those “digital” contacts are made on their mobile devices. Which means they want a quick, short answer. We will try our best.

For more information you can contact us at: www.pureairsystems.com, Facebook.com/pureairsystems, @pureairsystems. This is 500 words.


Open Post