Make Up Stuff

Hype…used more often than ever before. Why? Because there is more opportunity thru social media to spill your story or talk about your business than ever before. Yes, you can now make up more stuff about whatever and have fewer people verify that what you say is true. Why? Because we are all too busy doing the same thing.

Perhaps another reason for so much well crafted dictum are the social media professional organizations and individuals who will charge you to get your name, company or product thousands of hits, likes, reads, etc,etc. over an entire bread basket of social forums. They design the material to show all the best aspects of the product, idea or concept and support it with confirmations from other organizations…who by the way are also using your organization to support their claims.

I’m not saying that everything you read is partial truths, there are companies out there that have been around for 20 to 30 years that have developed a reputation for performance and execution on a consistent basis. You know these companies and their products and you trust them. Funny, but most of these companies use minimal social media to promote themselves. They have websites and sometimes a Facebook page..but that is about it.

Pure Air Systems is one of these companies. They, like other successful companies, let their products and services speak for themselves. Started in 1985, PAS has been making commercial grade, certified, fan powered, HEPA based air filtration systems for the commercial, residential, institutional and industrial markets that meet or exceed the customers expectation for performance. In the beginning it was very difficult to compete with lesser made and poorer performing competitors systems as any company that made a filtration systems with a HEPA or HEPA type filter claimed amazing performance and reliability.

Over time. customers found the lesser made unit actually did not perform up to expectations as many of these customers purchased PAS products and the differences were startling. Unfortunately having to wait until a customer using a competitors system to purchase yours takes time. That is why Pure Air Systems is now 30 years old and 90% of all the original competitors are no longer in business. Words are fine, but performance is better.

For more information on the complete line of HEPA and Carbon based air filtration systems please go to our website at: http://www.pureairsystems.com or call us on our toll-free number at; 800-869-8025.

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Short And Sweet Is The New Trend

Marketing any product, service, company or individual requires the use of some form of media. Social media is certainly one of the more popular and effective methods along with print advertising, video and the more expensive radio and TV advertising. However, the massive growth and use of social media; especially Twitter, Facebook and YouTube, have changed the way people gather information. Since most social media uses short text or attachment concepts, and people are connecting with their mobile devices more often than they use any other digital device, the public has become conditioned to getting information in small bits and pieces, rarely ever reading anything longer than 250 words. These blogs are approximately 500 words for that very reason.

Pure Air Systems, a company founded in 1985, manufactures a line of commercial grade HEPA and Carbon based fan powered air filtration systems. In 1985 there was no internet and most of the marketing was done via phone, telex, print advertising and good old get out and meet the customer techniques. Having long conversations and providing pages of information and documentation was essential in gaining the favor of potentially new customers. They even wanted to contact your existing customers by phone or personal visit to confirm that what you were selling would actually work for their application.

The advent of the internet changed forever the way information was transmitted. Instead of just contacting one customer at a time, now you could have your information out for anyone, anywhere to view 24/7. And, they could contact you via email to get more information, orders your products or send you information on their specific application without ever leaving their office. The world was your oyster..so to speak.

The use of websites grew and they became your first face to the new customers. It now became important to have as much easily accessible data, including photos, specifications, drawings, etc. on your website so your new potential customers could evaluate your product or service without ever talking to you directly. Pure Air Systems had a website in 1995 and since that time almost 70% of all their new business is generated primarily from the website. Customers can order systems or replacement filters anytime through the store portal, pay by credit card or PayPal and receive their confirmation and shipping information within minutes of placing their order. Fast, efficient and very convenient.

As the speed of sending and getting information increased and the amount of information grew, the social media system developed new ways to send and share information in less than 140 characters. This is where we are today. As we become overloaded with data we, as a self-preservation technique, buy into the short and sweet method of communications. Pure Air Systems has a new system they are marketing and the new four page flyer has more pictures than it is text. It is the new way of connecting. Whether we like it or not.

For more information on the complete line of HEPA based filtration systems please go to our website at: http://www.pureairsystems.com or call us on our toll-free number at: 800-869-8025.

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Now That The Elections Are Over

The last Presidential election ( and other state and local elections ) was perhaps the most invasive in terms of using every possible avenue to get your attention, it proved one thing.  We hated and loved every minute of it.

We all have a certain aversion to advertising, especially on TV. That is why I, like many people, use their DVR or TiVo devices to record their favorite programs so we can blast through the commercials. It really was a blessing during the elections. I’m sure that companies that pay to advertise on TV hate that fact but they also know getting information into the hands of the consumer using Television as one of their marketing schemes is critical to their  business model. But is it really?

Running for President during his first term, President Obama used the internet very effectively to get his ideas out to the masses. It turned out to be a very successful strategy. During this past Presidential election both parties utilized the internet in every possible way to get their points across to the potential voters. They not only used social media to gain attention but to get donations for their specific Congressmen, Senators and other local political officials.  It was, in my mind, the beginning of the end for traditional advertising as we know it.

For all those nay sayers that find Facebook, Twitter, LinkedIn and blogging to be a passing phase….think again. Social media is becoming the 6,000 lb Gorilla in the room. For many of the over 60 generation the use of computers may be a partial process for getting email and Skyping with their Grand Children…but for those under 45, Social Media and all its parts are THE way to connect. I should also include the next biggest method of communication…Texting. Even I find myself texting a message to someone rather than calling. It is faster, more convenient and has no time limitation. Plus, if the individual I am trying to call is busy or away from his or her cell phone, the text message will still be there. And…most people respond quickly to a text message  as opposed to waiting to call you back when they have time to do it.

There are some many advantages to using Social Media, the internet, tablets, etc..etc..etc. I can send you documents, photos, maps, directions, via my cell phone. We can work on the same document and project in the Cloud from anywhere at anytime. I can send you a link to a subject or issue I think is important and  Skype or Facetime with you from anywhere on the planet ( mostly) using any hand held device. I can also get nine other friends or business associates on the same conference call with a push of a button.

Pure Air Systems started its operations in 1985. While it used computers early on for correspondence and record keeping it didn’t enter the digital age until 1995 with its original and current website URL. Shortly thereafter PAS started putting its information on a website ( which has now been modified 8 times) and today over 65% of all our new business comes from the internet. The power of digital communications can not be denied. It is the new direction for all things sold and communicated. Get with the program because this process is here to stay.

For more information on Pure Air Systems and its complete line of HEPA and Carbon based air filtration products please go to our website at: www.pureairsystems.com or follow us on Twitter @pureairsystems. Of course you can always call us on our toll-free number at: 800-869-8025.

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Hell Opened Up And Put On Sale

Competition can be brutal. Being successful in business requires you to be part mystic, part Samurai warrior, part Bill Gates and sometimes…just plain lucky. The internet, social media, smart phone, tablets, viral marketing, YouTube are now tools that are used by most companies to market their products and services. Sure, the old stand-by’s like the newspaper, TV, radio and mailers are still used but their effectiveness is much harder to measure since you now have analytic’s and metric’s for social media to measure exactly who is getting your information and how they are using it. With ads, TV, radio and mailers it is difficult to know if you are actually reaching your target market.

This ability to utilize social media in has been a real boon to the small, entrepreneurial start-up companies…and this has not gone unnoticed by the big boys. With little or no up front costs, a small company with only a handful of employees can have a presence on the internet that looks as big as a Fortune 500 corporation. And, with the new metrics, analytics and inbound and outbound content processes, these small speedsters can bring a product or service to market, get in infused and become a household name in under six months in some cases.

With that said, there is still the old adage that says, “in the end all that really counts is performance.” You can tout your capabilities and  have a very professional online presence that captures the imagination of your target market. However, if, in the end, you don’t live up to your stated promises, your company will die a very slow and painful death. While the social media crowd can support and push your company and its products and/or services to people around the world in a short period of time. They can also destroy you just as quickly.

Since kids are computer, iPhone, smart phone, tablet, social media savvy before they are 10, their ability to create a company, blog site, website, webinar, or podcast is now a reality. This means companies will be competing with younger and younger entrepreneurs who will be on a par, if not slightly better, then their counter parts in the corporate world. One should seriously take note of this issue.

Pure Air Systems, has been manufacturing high end, commercial grade, certified HEPA air filtration systems since 1985. It has had a presence on the internet since 1994 and has not looked back since. There is no doubt that the ability to promote your product on the web has been a boon to many companies and in many cases is the only way people can find out about their products or services.

PAS has been a performance based company since its inception and today is recognized as one of the leaders in high performance HEPA air filtration. It continues to develop and promote products to meet the needs of an every changing market. The use of their website and social media like Facebook, Twitter and blogging, has truly enhanced their marketing programs and there is no doubt that the sales to international customers has been due in part to social media. But, in the end, the performance of the systems is still tantamount to the success of the company.

For more information Pure Air Systems and its product line please go to: www.pureairsystems.com, or follow us on Facebook or on Twitter @pureairsytems.  Of course you can always call us on our toll free number. 800-869-8025.

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